Communicating Vision...

        If we serve in ANY type of leadership role, one of the most important things we must do is learn how to communicate vision to people. It's one thing to have a vision for the way things ought to be. It's another thing to help everyone else get a glimpse of that vision, and want to be a part of it. I ran across something today that is the best, most succinct way to think about HOW to communicate vision effectively with other people. I ran across an article about Winston Churchill. Churchill believed that leadership's foundation was vision. He had five tools he used when he got ready to communicate vision. Here they are: 

TOOL ONE: STRONG BEGINNING (CAPTURE THEIR ATTENTION)
TOOL TWO: ONE THEME (STAY FOCUSED)
TOOL THREE: SIMPLE LANGUAGE (EASY TO UNDERSTAND)
TOOL FOUR: WORD PICTURES: (STORIES AND ILLUSTRATIONS)
TOOL FIVE: EMOTIONAL ENDING (A COMPELLING CONCLUSION)

WOW! SIMPLE BUT PROFOUND!